“Ibis Celebrates 50 Years with “Go Get It” Campaign, Embodying a Unique Mindset and Empowering Travelers”
ibis, the world’s best known economy hotel brand, has launched its new global brand campaign, Go get it, placing people, guests and brands at the heart of the brand’s story.
ibis, which celebrates its 50th anniversary this month, created the category of democratized travel when it launched in 1974. By making quality and affordable travel experiences accessible worldwide, ibis redefined what economy hospitality could be. With the launch of the new campaign, Go get it, the brand once again demonstrates the importance of travel for all, celebrating the diverse reasons that inspire people to travel.
Planting the flag in 79 countries, ibis has transformed communities and the lives of its team members, known as Heartists®. Founded on the principles of affordability, innovation and reliability, ibis was the first hotel brand in Europe to make a high-quality, comfortable night’s stay accessible to all.
“ibis is one of the best-known hotel brands in the world, growing at pace to serve the world’s travelers, last year hosting almost 72 million stays,” adds Karelle Lamouche, Chief Commercial Officer, Premium, Midscale & Economy brands at Accor. “Travel has become the most essential ‘non-essential’ experience today, and our latest global ibis travel intent research shows that one in three respondents plan to travel more in 2025 than they have this year. Across the globe, particularly in fast-growing regions like Asia, we’re seeing a surge in the traveling population. At ibis, we are perfectly positioned to cater to the evolving needs of this new generation of travelers.
Today, the ibis brand family leads the global economy hotel sector, with more than 2,600 hotels and nearly 300,000 bedrooms, across three distinct brands – ibis, ibis Styles, and ibis budget. Each brand experience offers a different design, personality and promise, yet they are unified by the ibis spirit of openness and guest favorites such as friendly staff, value for money, 24/7 F&B and a great sleep, thanks to the award-winning Sweet Bed™ by ibis.ibis collaborated with Saatchi & Saatchi London to design and create the global Go get it campaign. The campaign was shot at ibis London Sutton Point. The films feature cameos by ibis Heartists® Michael Brandy from ibis London Sutton Point and Zoltan Fuzesy from ibis Styles Edinburgh St Andrew Square. The campaign has been launched on global social media channels and on television networks, with a series of seven heartwarming travel stories which represent true-to-life stories that take place at ibis hotels around the world, every day.
Exclusive ibis data reveals Global Travel Intents :
ibis data from 9,000 consumers across 8 key markets globally – UK, USA, Brazil, France, Germany, India, Australia and China – reveals the travel intents driving travel.
Top 5 sources of inspiration for choosing a destination:
45% – Family & Friends
31% – Personal interests & hobbies
25% – travel websites/blogs
20% – YouTube
20% – Food & cuisine
Top three aspects that influence travelers’ choice of destinations:
Cost – 44%
The surroundings (e.g. beach, desert, mountains etc.) – 42%
Weather – 33%. For the Brits, it is 42%
Travel Intent Behavior:
72% of travelers say they’d rather stay in a more affordable hotel and pack their days and nights with fun activities.
58% of respondents said they think “experiences are better than stuff”
57% Agree, ‘It is important for me to experience new things when travelling’
34% of travelers in 2025 intend to travel for specific events or experiences. For example, music gigs, art, design, culture fair, music festivals, cultural events, sporting event.
About the ibis brands
Since 1974, ibis has been a trailblazing brand, founded on the core principles of affordability, innovation and reliability. Democratising travel and hospitality, it was the first hotel brand in Europe to make a high quality, comfortable night’s stay accessible to all. In 2012, the ibis brand family was created, with three distinct sub-brands – ibis, ibis Styles and ibis budget – each with a different personality, design and passion, all unified by the ibis spirit of openness and the promise of affordability, convenience and comfort. ibis is the world’s best known economy brand with more than 2,700 locations in 79 countries across the three brands, ibis, ibis Styles and ibis budget. The ibis brands are part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
ibis.com | all.com | group.accor.com
To learn more about Go get it, visit:
https://ibis.accor.com/en/go-get-it/ibis-family.html
