As part of this collaboration, STAAH will enable the +200-room luxury property to integrate and streamline a range of functions seamlessly with the ultimate aim of generating healthy revenues and long-duration, repeat bookings.

Edited by: Team Negohtel

STAAH, the prominent New Zealand-based provider of hospitality solutions, has joined forces with ‘The World,’ a prestigious new luxury hotel situated in Surat, Gujarat. Through this partnership, STAAH will facilitate the integration and seamless coordination of various functions for the +200-room luxury property. The overarching goal is to enhance revenue generation and foster long-term, repeat bookings.

By leveraging the comprehensive suite of hospitality solutions offered by STAAH, including the STAAH Max Pro Channel Manager, SwiftBook Booking Engine Solution, Integrated Payment Gateway, and PMS, the property aims to enhance overall revenue generation, optimize online bookings, and elevate the guest experience. Anurag Shrivastav, GM of The World, expressed, “Having launched in 2023, we are a relatively new property. However, from the outset, we were determined to operate efficiently with the aid of advanced technological solutions. We chose STAAH for its reliability, user-friendly interface, and efficiency. Situated in Surat’s vibrant diamond and textile hub, our guests have unique requirements, seeking a living space for extended stays with the comforts of home and the services of a hotel. We are excited to leverage STAAH’s tailored and customized approach to meet these needs.”

Situated in Surat Smart City, ‘The World’ is a flagship property of the Hindva Group, a distinguished global organization operating across various sectors including construction, real estate development, textiles, hospitality, education, and IT. Boasting a central location, the property offers seamless access to India’s inaugural Bullet Train Station and the Surat airport, making it a convenient choice for travelers. Surat, recognized as the fourth fastest-growing city globally, further enhances the allure of ‘The World.’ Shoaib Ali, National Sales Head for India, commented, “The technological needs of ‘The World’ were highly specific, given its appeal to business travelers and its status as a newly established property. We are thrilled that they have opted for the STAAH stack to address all their short-term and long-term objectives. We eagerly anticipate a long and mutually beneficial collaboration with them.”

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