Founded in 2020 by Naveen Gupta and Vishal Puri, Spalba is a pioneering SaaS platform designed to simplify event planning and execution for enterprises. Spalba’s mission is to provide a full-stack, data-driven solution to streamline the entire lifecycle of event management. With a strong focus on integrating AI, Digital Twins, and Data Analytics, the platform transforms how venues and event organizers interact, enabling seamless planning and execution of events.
The inspiration behind Spalba stemmed from the co-founders’ experience in the event management industry, where they encountered significant inefficiencies in the planning process. While execution capabilities had evolved, venue discovery and event planning still relied on outdated, time-consuming methods. Spalba was conceived to bridge this gap, offering a digital-first solution that not only simplifies the process but also makes it more efficient and collaborative.
Spalba aims to democratize the event industry with the world’s first event marketplace, empowering venues, organizers, and planners with tools that allow for end-to-end planning with minimal friction. By leveraging AI-powered event design tools, 3D modeling, and data analytics, Spalba enhances collaboration and removes the traditional barriers of venue discovery and event execution.
Core Technologies: Digital Twins and AI
Spalba’s key differentiator is its use of Digital Twins, which creates real-time, virtual replicas of event spaces. This feature enables immersive venue showcasing, allowing event organizers to explore, measure, and design layouts from anywhere in the world. This technology not only saves time but also eliminates the need for in-person site visits.The platform’s AI-powered tools help planners optimize layouts, seating arrangements, and guest flows in real-time. For example, seating plans that would have taken weeks can now be generated in under 30 seconds. Spalba also integrates data analytics to help planners track engagement, make data-driven decisions, and close deals more efficiently.
Market Reach and Target Audience
1. Event Venues: Hotels, convention centers, exhibition halls, and other venues use Spalba to digitally showcase their spaces. With the help of Digital Twins, these venues can craft immersive experiences, transcending geographical barriers, and reaching potential clients globally.
2. Event Organizers: Corporations and event management agencies benefit from Spalba’s event discovery and planning tools, allowing for greater collaboration and efficiency. By eliminating the need for physical site visits, event planners can visualize and design their events remotely, drastically reducing the planning time.
Challenges and Growth
In its journey, Spalba faced two major challenges:
– Building a marketplace: Balancing supply (venues) and demand (organizers) was crucial. Initially, convincing venues to embrace a highly technical solution in an industry accustomed to traditional methods was met with resistance.
– Resistance to Change: Spalba’s platform introduces sophisticated AI and 3D modeling tools, which required educating the market about the value these technologies bring to event planning.
By adopting a SaaS model, Spalba was able to demonstrate the value of its platform through simplified everyday tasks, leading to early adoption by key industry players. This strategic approach helped build credibility and allowed the platform to scale.
Spalba’s vision is to continue innovating in the event-tech space, with a focus on democratizing venue data and making the event planning process as seamless as possible. Their goal is to foster a collaborative ecosystem that empowers planners and venues to create unforgettable experiences. With an emphasis on transparency and data-driven decision-making, Spalba envisions becoming the go-to platform for all event planning needs.
Security and Data Protection
Security is a top priority at Spalba. The platform ensures that users have full control over their data, with robust encryption practices in place for both data in transit and at rest. Spalba follows industry-standard practices to compartmentalize and protect sensitive information, allowing both venues and planners to operate with confidence.
About the Founders
-Naveen Gupta:Before co-founding Spalba, Naveen launched We MediaWorks in 2009, a boutique event management company that successfully delivered campaigns for global corporations like Google, Facebook, and Ikea. With over 11 years of experience and having overseen events generating more than USD 30 million in revenue, Naveen now dedicates his full attention to transforming the event industry through Spalba.
– Vishal Puri:As co-founder of Spalba, Vishal plays a crucial role in ideating and implementing innovative solutions tailored to the needs of the event-tech industry. His deep understanding of AI and XR technologies has allowed Spalba to develop into a highly technical and user-friendly platform that revolutionizes event planning on a global scale.
Together, Gupta and Puri are not just building a platform—they are redefining how events are planned and executed by leveraging the power of AI, Digital Twins, and data-driven insights to enhance collaboration and efficiency
Spalba’s cutting-edge technology is setting a new standard for the event industry, making it more efficient, transparent, and accessible. With strong leadership and a forward-thinking vision, Spalba is well on its way to becoming a global leader in event-tech, leaving a lasting impact on the future of hospitality and event management. The nomination of its founders for the NB Hospitality Excellence Awards 2024 only further solidifies the importance of their work in driving this transformation.
www.spalba.com
